How Treko Contributed to a World Record
Share this blog post
Caroline's record
In January 2023, Caroline Côté set a world record by reaching the South Pole in just 34 days, 2 hours and 53 minutes , traveling 1,130 kilometers from Hercules Inlet. This remarkable achievement allowed Caroline to write her name in history as the record holder for a woman in skiing. In addition, this adventure also demonstrated the power of a strong partnership.
The previous record, held by Swedish adventurer Johanna Davidsson, had stood for years. Caroline Côté, with her unwavering determination, not only broke that record, but eclipsed it in spectacular fashion. As a company dedicated to adventure and ecology, we were thrilled to see our partnership with Caroline contribute to this incredible achievement.
Treko's contribution
First contacts with Caroline
Treko's role in this extraordinary adventure began when co-founder Émile decided to send Caroline Côté a message on Instagram. It was a bold move, but as the saying goes, "nothing ventured, nothing gained." Caroline was already following Treko's exploits on social media. But she was more than excited that a Quebec company that shares her values would contact her to help her in her adventure .
After several weeks of negotiations, Treko provided Caroline with around fifty bags of freeze-dried products specially designed to withstand the extreme conditions of Antarctica. She had the chance to taste the Boreal Pea Soup , the Couscous Aventurier and the Audacieux Smoothie .
In this quantity of products, we had included prototypes of meals that had not yet seen the light of day. These eco-friendly and nutritious meals would play a vital role in his perilous expedition.
The impact on the company
Our collaboration with Caroline Côté also helped raise public awareness of our high-quality freeze-dried products. We even had a few mentions in newspaper articles including Le Nouvelliste . The highlight of all this was when we appeared on the show "À vos Affaires" on LCN.
The highlight of our partnership was a live presentation on Instagram. At this moment Caroline and Émile revealed the products she would be taking on her trip. This allowed everyone to discover our products, their nutritional value and their commitment to sustainability.
You will find the full presentation here
What’s next for Caroline Côté?
Caroline Côté’s story at the South Pole is an inspiration to many. It illustrates the power of perseverance, collaboration and the support of like-minded partners. Through this exceptional partnership, Caroline Côté has surpassed her limits , and Treko is proud to have contributed to this extraordinary achievement. A book written by Caroline will soon be published to tell the story of her epic adventure.
To learn more about Caroline Côté, you can visit her Facebook page here.
